Dr Elaine Halley opened Cherrybank Dental Spa Perth in 1995 as a squat practice. It has been 100% private for over 20 years focusing on advanced restorative and cosmetic dentistry. Cherrybank Dental Spa Edinburgh was opened in 2010.

Cherrybank Dental Spa has won numerous awards including recently Outstanding Customer Service in the Chamber of Commerce Awards, Best Marketing in the Private Dental Awards, Best Employer and Outstanding Individual for Elaine in the Scottish Dental Awards. Both practices have been awarded the Good Practice Standard from the British Dental Association and Investors in People Awards.

Elaine is a founder and past president of the British Academy of Cosmetic Dentistry. She teaches and lectures throughout the UK, Europe and the States on topics ranging from Digital Dentistry to advanced restorative techniques and practice management.

She has previously run the UK division of a practice management group based in the US and was involved in practice analysis and dental business coaching for many years.

She is currently an Opinion Leader for Ivoclar Vivadent and Optident and Align Technology and lectures throughout the UK, Europe and the States. She is also a judge for the Scottish Dental Awards and serves on the Editorial Board for Private Dentistry and Aesthetic Dentistry. She has authored numerous articles on clinical dentistry and the business of dentistry. She is a Digital Smile Design Instructor and accredited as a DSD Master by Christian Coachman.