How to build a brand that attracts new patients - Transition from patient experience to customer experience

To understand the concept of a patient journey and its importance in healthcare.
To explore the key components of a patient journey and their impact on patient experience and outcomes.
To learn how to design and create a patient journey that is patient-centered and enhances the overall healthcare experience.
To recognize the role of different stakeholders in shaping the patient journey and their collaboration in improving patient outcomes.
To explore innovative technologies and tools that can be utilized to enhance the patient journey and improve healthcare delivery.

By the end of this lecture, participants will be able to:

Define the concept of a patient journey and explain its significance in healthcare.
Identify and analyze the different stages and touchpoints of a patient's journey.
Understand the needs, expectations, and emotions of patients at each stage of their journey.
Apply human-centered design principles to create a patient journey that meets the needs and preferences of patients.
Collaborate with multidisciplinary teams to develop a comprehensive and integrated patient journey.
Utilize technology and digital solutions to enhance the patient journey and improve access to healthcare services.
Evaluate the effectiveness of a patient journey in improving patient outcomes and experiences.
Develop strategies to continuously improve and optimize the patient journey based on feedback and data analysis.