Bleaching: A clinical update on tooth whitening marketing, materials, methods, and myths
Hands-on Courses
14 Nov 2024, Thursday, 09:00 – 18:00 Dubai | UAE Area of interest: General Dentistry, Cosmetic Dentistry, Restorative Dentistry


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With the move toward minimally invasive cosmetic dental treatments and the ever-expanding variety of tooth whitening products on the market today, internal, and external bleaching options are now able to afford the clinician with a predictable, safe, and effective means to lighten and brighten a patient’s natural dentition. Many of these products, especially 10% carbamide peroxide gel, have additional revenue-generating potential as a value-added treatment for patients undergoing aligner therapy and as an oral hygiene adjunct which may greatly assist patients not necessarily interested in aesthetic enhancement. This presentation will outline the most up-to-date tooth bleaching materials, procedures, and protocols, dispel the myths, and reveal many low-cost and out of the box marketing strategies that exist for the contemporary dental practice.

Learning Objectives

  • Identify the most common etiological causes of tooth discoloration and the treatment options available to patients for treatment with these conditions. 
  • Review the factors which contribute to the efficacy and predictability of the various tooth whitening protocols in the treatment of discolored natural dentition.
  • Investigate many of the widely held dogmas and myths surrounding current tooth bleaching techniques and clinical recommendations. 
  • Establish evidence-based protocols utilizing various materials and methods for in-office and take-home tooth bleaching strategies to improve successful aesthetic/hygienic dental outcomes for existing patient base.
  • Apply new theoretical information to a concise, hands-on, training exercise to help ensure improved patient outcomes and treatment success.


09:00–10:30 Lecture: Bleaching Basics. Historical perspectives on tooth whitening, options for over-the-counter products, take home kits, in-office procedures, safety concerns, pain management, and common myths. Case studies: Deep Bleaching Technique and Combined Bleaching Technique (take home + in-office combined bleaching protocol).
Coffee Break
Hands-On-Typodont: Application of Optragate 3D, gingival gel barrier, and Pola Rapid bleaching gel.
Lecture: Marketing your services, making tooth-bleaching profitable, and generating extra revenue for orthodontic patients. Case studies: Bleaching with aligners, and bleaching with traditional orthodontic brackets.
Lunch Break
13:45–14–45 Lecture: Beyond the Bleach Case Studies: Bleaching protocols for various practitioners: cosmetic dentistry, endodontics, periodontics/oral surgery, pediatric dentistry, prosthodontics.
14:45–15:15 Hands-On-DSLR Camera: Camera and flash set-up for pre+post-bleaching shade analysis utilizing the VITA Bleaching Guide, and overall clinical documentation for real-world cases.
15:15–16:00 Lecture: How to select the most effective bleaching products for your clinic and be mindful to identify pseudo-scientific claims and manufacturer’s results. Case studies: Utilizing digital technology to fabricate custom bleaching trays for patients with a hyperactive gag reflex, and post-bleaching maintenance protocols to maintain harmony between natural teeth and ceramic restorations.
16:00–17:30 Hands-On-Fabricating + Trimming Custom Bleaching Trays: Live demo utilizing a vacuum-forming machine and 3D printed models to fabricate custom bleaching trays, followed by trimming and polishing protocols to achieve a smooth and comfortable take-home tray for your patients.
17:30–18:00 Q&A

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